Long tail keyword is a major buzzword in online marketing nowadays. The term “Long Tail” was first coined in 2004 by Chris Anderson in an article in Wired magazine. The term back then is used to describe the niche business strategy that is used by big companies like Amazon and other retail giants.
Online marketers are now using the term to get better traffic because of people realised that “long tail keywords” could get more traffic combined than the broader, more general keywords. Let’s say the keyword “dog training” gets approximately 2,420 searches per day.
Then you start looking at the long-tail keyword phrases for that niche – dog training collars, dog potty training, dog training careers, and so on.When you look at it, the numbers of search per long tail isn’t much. But when you add up all of the long-tail keywords, which are easier to dominate in the Google SERPs (Search Engine Results Pages), it equals more traffic than if you simply went after Dog Training.
If you have 10,000,000 websites competing for the term “dog training,” but only 361,000 competing for “dog training DVD,” then you have a far greater chance of reaching the first page than you would if you were competing against 10 million pages.Think about it!
Getting ranked on Google at the top spot for a general term like “laptop” is an amazing feat. And would probably take a truly exceptional SEO expert months of very hard work and a fortune of a budget for buying backlinks to accomplish.
Ranking for a term like “1990 boyband mp3s” might be much easier – because it’s a long tail. If the term gets 70 searches per day, and you rank number three, then you might get 20 or 30 hits to your website per day.
If you rank number 30,714 for the term “laptop,” you won’t get any traffic from that at all. Finding good long tail keywords is very important because you need those long tail phrases to bring in traffic.
While some people avoid long-tail keywords, believing they have to rank well for the prime keyword phrases, others are using it to reach a demographic that has money in hand. Would you rather get traffic from people searching the word “golf” or from someone who types this into Google: “Taylor Made R580XD Titanium Driver?”
The person who is more targeted with their searches is usually someone who’s ready to buy – someone who knows what they want. The person typing in golf may want to know its history for a project, might want to take a golf vacation, or could be interested in attending a local tournament. That won’t do you any good if your site sells golf clubs, but the long tail phrase will cater to that crowd.Check out this article to further prove my point.Click on the link
Be careful when choosing which longtail to use. Separate your broad, generic terms from your long-tail phrases so that you can monitor your Google SERP positioning and see how your keyword list is performing for you.It is a good idea then to come up with a list good keywords when you are preparing your blogs or ads for your campaign.Remember better keyword leads to better ranking.And better ranking means more traffic.More traffic means more leads.And more leads will ultimately lead to Conversions which is our main goal!